When Baldwins customer Harriet Donnithorne witnessed her husband Ben sustain a brain injury, she turned to creating her own furniture to help her deal with her trauma. 18 months on, her work has been so well-received that she's been able to give up her previous job and start running her company - The Cornish Rae - full time.
For Baldwins supplier Helen Lowe, a Surfers Against Sewage article she read several years ago made her determined to remove all plastic from any of her product's packaging. Her revolutionary bar of shampoo (find it here: https://www.baldwins.co.uk/laughing-bird-eucalyptus-lemongrass-shampoo-bar-150g) is helping her to achieve that aim and also helping her to protect the environment she is so passionately and intrinsically linked to.
For Baldwins herbalist, Rasheeqa Ahmad, emotional wellbeing is linked to physical wellbeing. How connected - or how isolated - a person feels from their community has a direct impact. Her Forest Road project is transforming a disused patch of Walthamstow land into a forest garden and she's bringing together members of her local community to help.
The Curator Collective
Lina Khalifeh started SheFighter, the first self defence studio for women in the Middle East, to help bring an end to the problem of abuse against women. Since its founding, the organisation has expanded to 35 different countries.
Client: G Baldwin & Co
Agency: Casual Films
Producer: Jo Busby
Director/DOP/Editor: Chris Karageorgiou
Second Camera:
Sound Recordist: